Just a few days ago Google made an announcement they were changing Google Adwords with Enhanced Campaigns. This change is being described by many commentators as one of the most fundamental and significant changes to date.
In a nutshell, Adwords campaigns will become more device independent. What this means for those of my clients who we manage their PPC (Pay Per Click) is separating targeted campaigns for mobile, tablet and desktop devices will no longer be necessary. Plus, there are several more modifications in which campaigns will be structured. All in an effort to provide more relevant and location based results.
For the full details and Google’s latest video promoting the Enhanced Campaigns, read this article…
Google AdWords changes the game with enhanced campaigns …